Foodstories has launched its inaugural Festive Gift & Hosting Guide, titled A Joy of Gifting. The guide is an editorial exploration of gifting, entertaining and contemporary festive culture. It was created with a collective of people who shape how India eats, lives, hosts and celebrates.
The guide brings together food, gifts, recipes, hosting ideas, books, design, personal rituals and stories of provenance. Over the past several months, Foodstories has worked with editors, writers, tastemakers, hosts, homegrown founders, growers, producers and creative collaborators to build it.
The curation reflects the many ways people gift and entertain today, from corporate gifting to Mahjong parties. It also covers different gifting personas, including expat households, passionate hosts, protein enthusiasts, matcha lovers and those looking for something thoughtful to take to someone's home.
A Festive Edit by Mira Rajput Kapoor:
A special festive edit by Mira Rajput Kapoor shares her gifting philosophy through a selection of edible and useful gifts. Foodstories founders Avni and Ashni Biyani also share their personal discoveries and festive recommendations from across the Foodstories universe.
The publication has been editorially curated by Smitha Menon and Samreen Tungekar. Archana and Praachi Raniwala, Devika Narain, Heena Punwani, Arushi Mehra and other cultural voices share memories, rituals, hosting philosophies and personal traditions.
The guide also looks at the people behind the gift. Readers meet founders and makers from brands including Libertario Coffee, Two Brothers India Farms, Satmya, Papa Patels and Beelicious Honey, along with the producers, growers and craftspeople whose work gives many Foodstories products their provenance and character.
Gifting as the New Festive Sport
The guide also extends Foodstories' role beyond the store, as a destination for people curious about food and the culture around it. Food today shapes how people travel, entertain, celebrate, set a table, choose a gift and bring people together.
For the longest time, the great festive sport was Mahjong or poker. Today, we think there is another one — curating the perfect gift. The gift you give says something about you: your taste, what you have discovered, and how well you know the person receiving it. We wanted to make that process easier, more thoughtful and much more enjoyable.
- Avni and Ashni Biyani, Founders, Foodstories.
The launch marks the start of a larger festive chapter for Foodstories. Stories and discoveries from the guide will continue across its stores, digital platforms and festive programming through the season.
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