GRM Foods Pvt. Ltd. has launched a refreshed packaging identity for Rehaan Classic 1121 Extra Long Grain Basmati Rice. The new look aims to make the brand more distinctive and recognisable on retail shelves and across trade channels, including wholesalers, distributors, commission agents, retailers, mandi traders and consumers.
The refreshed packaging is an important step in strengthening the identity of Rehaan Classic and making the brand more distinctive and recognisable across markets. While the packaging has a new look, our commitment to the quality of Rehaan Classic remains unchanged. We look forward to bringing this refreshed identity to our trade partners and consumers.
- Yanshil Garg, Managing Director, GRM Foods Pvt. Ltd.
While the packaging has received a new identity, the quality and product proposition of Rehaan Classic remain unchanged. Rehaan Classic uses premium 1121 Extra Long Grain Basmati, known for its long, slender grains, distinctive aroma and excellent elongation, making it suitable for biryanis, pulaos and everyday meals.
The rice is naturally aged for 12-24 months, which, according to the company, helps reduce surface starch and gives fluffy, non-sticky grains with a soft yet firm bite. It expands to roughly three times its volume after cooking, offering more servings per kilogram and absorbing spices and gravies well.
0 Comments